Design an urban intervention as marketing campaign for The Times newspaper.
The article format is divided into sections called billboards, which together create a story. Each cube represents a billboard. The cubes represent The Times as platform for the democratisation of knowledge and debate.
The cubes are used in several different ways at different stages of the campaign. They start as a singular cube in site-specific places such as Speaker’s Corner, Hyde Park. The cubes then build into podiums used for locations for a series of flash lectures. Finally they form immersive installations where people can access up-to-the-minute news.