Design and implement a pop-up restaurant for Pierre Koffmann on the rooftop of Selfridges working with the Selfridges creative team.
Echoes of the Rooftops past. In its hey day the rooftop of Selfridges was a vibrant space. There used to be a magnificent garden that would play host to the most exciting events of its day. We wanted to give the rooftop a renaissance and rediscover the lost space. The visitor experience would be slightly surreal with added elements of fantasy.
The idea for the aesthetic is an eccentric mix of elements that would echo historic themes that occurred on the rooftop. The Top Hat lights reflect that Gordon Selfridges himself wore a top hat and also references the Mad Hatters tea party in Alice in Wonderland. The gate reflects the lost gardens. We commissioned bespoke pieces to fill the space from a number of creative contributors to reflect the theme.