To create some storyboards that convey the character of a new product introduced by Sky called a ‘Gnome’. These stories may then be developed into advertising campaigns.
We decided that he is a loveable cheeky chap that creates mischief around the home. He is a charming character that gives you the freedom to roam around your home and is loved by everyone.
For these visualisations I wanted to convey the adventures he would have in different areas of the home and garden. With this product you would only hear the content of the programmes therefore your imagination would be required. Mr gnome takes this a stage further and role-plays and creates a context for the content.