With the Launch of Adidas as Official 2012 Olympic Partner for Sportswear creating clothing concepts for the Observers for the Beijing Games.
Using the Adidas core monochromatic palette and combining them with the elements of the 2012 brand. We wanted to create clothes that are both wearable and recognisable, the core palette of the 2012 is vibrant but cannot be pulled off by everyone.Using mainly the Adidas colours it makes it more accessible and recognizable as an Adidas tie-up.
A selection of clothing that is distinctive. I used the shards from the 2012 pattern cell and created a series of dynamic compositions that can be applied to various items of clothing.